Thailand has profound charm in multiple dimensions such as landscape or lifestyles with unique adventures and experiences according to topography and culture. Thailand is also eager to offer quality and memorable experiences for tourism in nature, arts and culture, special interests, accommodation, and creative activities as well as local lifestyles.
Accordingly, BCG Model has been integrated into creating sustainable tourism or “Creative Economy Model” under the government’s policy that includes three economic dimensions in bio-economy that add value to existing resources through knowledge and innovation, Circular Economy which maximizes the use of resources in every process, as well as recycling and Green Economy, which focuses on awareness and practices that are ecofriendly.
In addition, Happy Model is used to create balance and focuses on creating various valuable experiences for visitors to Eat Well – through delicious and safe food – Live Well through standardized accommodation, Fit Well through many exercising activities, and Give Well through exchanging and sharing knowledge and support for better lives.
Visitors can choose to experience many interesting tourism concepts in different locations throughout Thailand, including Chiang Rai, Nan, Sukhothai, Nakhon Ratchasima, Samut Prakan, Suphan Buri, Chanthaburi, Chonburi, Krabi, Phang Nga, Phuket, Satun and Ko Samui. These locations all have their own unique identity as well as welcoming local people waiting to share profound experiences with their visitors
