Luxury tourism is evolving at a fast pace. About ten years ago, this type of tourism has started to catch attention and there have been many products on offer such as yacht service, high-end accommodation to super car tourism and all are indicating that these products have their focal point in service and only can reach a certain group of people. However, this group of travelers not only look for just grandeur and exclusive services but they also look for sentiments as well as worthwhile experiences.