The Journey Through BCG Economy Model
The Tourism Authority of Thailand (TAT) developed the BCG & Happy Model community tourism route project based on the objective of adding value to community tourism. By selecting communities, OTOP products, and GI products under the concept of the BCG & Happy Model, the project supports the government’s initiative to disseminate specific information about community tourism, OTOP, and GI products to create a valuable experience for tourists. At the same time, the project offers economic, social, and environmental balance for each community. Moreover, the information can lead to further marketing and sales opportunities with partners.